Press ReleasesHank Aaron Delights Sports Fans At DSW Store In Mobile, AlabamaJul 23, 2012 COLUMBUS, Ohio, July 23, 2012 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, hosted baseball hall of famer and DSW Board Member Hank Aaron at its Mobile, Alabama store on Friday, July 13th. Aaron, who was born and raised in Mobile, greeted fans and shoe lovers alike as he answered customer questions at the two-hour event. (Logo: http://photos.prnewswire.com/prnh/20100325/DSWLOGO2-b ) A drawing was also held at the event and customers received surprise gifts, including DSW Gift Cards and tickets to the Mobile Bay Bears' home game that night. Aaron attended the Bears' game and threw out the first pitch accompanied by the local DSW store manager. Top customers at the Mobile store were invited to a VIP suite during the game to meet Aaron and enjoy food and refreshments. A number of additional surprise gifts from the Mobile event will be given away on the DSW Facebook page this Wednesday, July 25th. "Like" DSW on Facebook to gain access to other member-exclusive offers and contests. DSW is the destination for savvy shoe lovers everywhere. Customers experience a breathtaking assortment of designer shoes at everyday value prices in a convenient assisted self-select shopping environment. Aisles are filled with the latest trends in women's and men's dress, casual and athletic shoes. In addition, the wedding shop collection features styles for the entire bridal party or any special occasion. For an even larger selection, dsw.com offers more styles, extended sizes and kids' shoes. DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively shoe lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, also known as "Free Shoesday." About DSW Inc. SOURCE DSW Inc. For further information: Company: Christina Cheng, Director, Investor Relations, DSW Inc., +1-855-893-5691; Investors: Allison Malkin / Anne Rakunas, ICR, Inc., +1-203-682-8200 / +1-310-954-1113 |



