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DSW Designer Shoe Warehouse Completes Rollout of DSW Kids
Store Fit Specialists Provide Expertise for Back-to-School Season

COLUMBUS, Ohio, July 17, 2018 /PRNewswire/ -- DSW Designer Shoe Warehouse (NYSE: DSW), a leading branded footwear and accessories retailer, has announced the completion of its Kids program rollout, just in time for the busy back-to-school season! Featuring a broad range of brands and styles in infant, toddler and youth sizes, DSW has the latest athletic and fashion looks kids want, and the selection of uniform-ready styles they need. From sneakers and sandals to boots, casual and dress styles, customers will find a large assortment in stores and thousands more choices online — making DSW the back-to-school destination for families.

"We have been testing and perfecting our kids program in select markets the past few years and are thrilled to launch this great program just in time for back-to-school," says DSW Chief Operating Officer Michele Love. "This program launch is a great example of us listening to our customer: More than half of DSW's 25 million VIP Rewards members have at least one child in the household, and they tell us they want to buy the whole family's footwear in one place. By adding kids' shoes — and a great selection of backpacks and lunchboxes — we've made it easier for busy moms and dads to find everything they need to start the whole family off on the right foot this fall!"

Parents concerned about finding a perfect fit can rely on DSW associates who are specially trained on the finer points of kids' footwear fitting. "When you're buying for your child, you never quite know how to get a perfect fit. Parents want to make sure they're getting value out of school shoes, so fit is everything," says Love. "Customers can feel confident knowing our associates are trained to offer expert advice to ensure comfort—with a little room to grow." DSW is also leveraging True Fit® technology online with True Fit Kids, using True Fit's massive collection of fit and style data to provide smart size recommendations.  

Customers can make room for new school shoes and do good at the same time by donating last season's shoes at any DSW store. Each donation earns DSW VIP rewards members 50 points towards their next reward. DSW has partnered with Soles4Souls, a non-profit organization which repurposes gently used shoes and recycles the rest, meaning donations are good for others, and the environment. To find the nearest DSW, visit www.dsw.com.

About DSW
DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. DSW operates more than 500 stores in 44 states and operates a robust ecommerce website at www.dsw.com, a mobile site at m.dsw.com and via mobile app. Founded in 1991, DSW is a division of Columbus, Ohio-based DSW Inc.

About DSW Inc.
DSW Inc. is a leading footwear and accessories retailer that operates a portfolio of several value retail concepts under the DSW and Town Shoes Limited brands. DSW also supplies footwear at leased locations in the U.S. through its Affiliated Business Group and franchised international locations. Products are available across North America at close to 1,000 retail outlets and via ecommerce sites and a mobile app.  More information can be found at www.dswinc.com.

 

 

 

SOURCE DSW Inc.

For further information: Margaret Standing, Director, Corporate Communications mediarelations@dswinc.com or Christina Cheng, Senior Director, Investor Relations investorrelations@dswinc.com.

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