COLUMBUS, Ohio, April 20, 2010 /PRNewswire via COMTEX/ --DSW Designer Shoe Warehouse, a leading multi-channel branded footwear specialty retailer, is pleased to announce the opening of a new store at Cheltenham Mall in Philadelphia, PA on April 15th.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100325/DSWLOGO-a )

    The address of the new store is:

    DSW Designer Shoe Warehouse
    2385 W. Cheltenham Ave
    Philadelphia, PA 19150

DSW is the destination for savvy shoe lovers everywhere. Customers will experience a breathtaking assortment of designer brands, thousands of shoes, and irresistible prices every day.

Aisles are filled with women's and men's designer dress, casual, and athletic shoes in an easy, self-service shopping environment. From laid-back to sleek and chic, there are styles for everyone.

In addition, dsw.com offers more styles and extended sizes and widths.

Customers are also invited to join the award-winning loyalty program, DSW Rewards, for free. Rewards members earn certificates toward future DSW purchases and receive member-only offers and event notices.

DSW Inc. (NYSE: DSW) was founded in 1991 in Columbus, Ohio and today operates 311 stores in 39 states and supplies footwear to 355 leased locations in other retailers nationwide.

For more information about DSW, visit www.dswinc.com

SOURCE DSW Inc.