Press Release

COLUMBUS, Ohio, July 23 /PRNewswire/ -- DSW (NYSE: DSW), a leading multi-channel branded footwear specialty retailer, is pleased to announce the opening of a new store in Chattanooga, TN on July 30. The address of the new DSW store is:

                       DSW Shoes
                       The Terrace
                       2220 Hamilton Place Blvd
                       Chattanooga, TN 37421

    The store will be the 1st DSW location in the Chattanooga market.

DSW is for the passionate shoe enthusiast. The 15,000 square foot store in Chattanooga will offer women and men thousands of shoes at great prices. The store will have a contemporary feel, where shoppers can browse a breathtaking assortment of designer dress, casual, and athletic shoes in a relaxed, comfortable setting. A clearance area will offer customers even more unbelievable prices.

Customers are also invited to join the award-winning DSW Rewards program and earn certificates toward future DSW purchases, while taking advantage of member-only offers and events.

DSW is continuously opening new stores across the country. In 2008, DSW opened 41 stores in strategic markets and launched dsw.com in response to customers' requests to shop 24 hours, 7 days a week. The new store in Chattanooga is the 7th DSW store opening of 2009.

DSW Inc. (NYSE: DSW) is a leading multi-channel footwear specialty retailer that offers a wide selection of brand name and designer dress, casual, and athletic footwear for women and men. DSW provides customers a compelling value proposition and a convenient shopping experience. Founded in 1991 in Columbus, Ohio, today DSW operates 304 stores in 38 states and supplies footwear to 360 leased locations in other retailers nationwide. DSW also serves customers through its e-commerce site, www.dsw.com.

For more information about DSW, please visit www.dswinc.com.