DSW Launches New Shoe Collection inspired by Disney’s Cinderella
COLUMBUS, Ohio, August 23, 2012 – An exciting new line of evening and wedding fashion footwear, inspired by the 1950 Disney animated classic film “Cinderella,” will soon be available from leading branded footwear and accessories retailer, DSW. “The Glass Slipper Collection” hits DSW stores, dsw.com and the DSW mobile site on October 1st in celebration of the release of “Cinderella Diamond Edition,” available on Blu-rayTM for the first time at the stroke of midnight on October 2nd.
The collaboration between DSW and Disney began with the idea of creating a line of shoes that successfully blends the classic elegance of Cinderella with today’s footwear trends. The result is a gorgeous collection of five timeless styles in must-have colors that any fashion-savvy shoe lover would want in her closet.
“The inspiration for the line came from the vision of Disney artist Mary Blair’s original art for the film,” says Debbie Ferrée, Vice Chairman and Chief Merchandising Officer for DSW. “We took a close look at the film’s aesthetic details—the rich textures and fabric, the beautiful blue in Cinderella’s dress—even the French rococo-inspired scenery. Every little whimsical touch featured in the footwear collection came right out of the film.”
“The Glass Slipper Collection captures the beauty and sophistication of Cinderella by tapping into the childhood affinity women have for this beloved character, while creating footwear that is relatable to their lives as adults,” says Robert Oberschelp, Director for Disney Consumer Products.
Shoes in the limited-edition collection bear an embossed carriage logo and a signature blue jewel on the sole, making them not only a great fashion statement, but a stylish collector’s item as well. Ranging in price from $59.95 to $89.95, The Glass Slipper Collection is the perfect fit for generations of women who want to look fabulous and feel glamorous on their big night.
About DSW Inc.
DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear and accessories for women, men and kids. As of August 23, 2012, DSW operated 339 stores in 41 states and operated an e-commerce site, http://www.dsw.com, and a mobile website, http://m.dsw.com. DSW also supplied footwear to 344 leased locations in the United States. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and "like" DSW on Facebook at http://www.facebook.com/DSW.
SOURCE DSW Inc.